EuroGeneral
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| EuroGiant | |
| Industry | Retail and wholesale |
| Founded | 30 April 1990 in Dublin, Ireland |
| Headquarters | Dublin, Ireland |
Number of locations | 80+ |
Key people |
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| Revenue |  €60.7 million (2014) |
Number of employees | 750+ |
| Website | |
EuroGeneral is a retailer that operates the EuroGiant discount shop chain in Ireland.
History
[edit]The company was founded on 30 April 1990 by Charlie O'Loughlin when he opened his first variety shop, "PoundCity" on Moore Street in Dublin.[1] The business expanded, and by 1993, it had twelve shops, in Dublin, Cork and Limerick.[2] In 2001, EuroGeneral was set up and "PoundCity" was renamed "Euro 2" due to the introduction of the euro in 2002. The Euro 2 shops were later renamed "EuroGiant". The business had expanded to more than 60 shops nationwide by 2012, and to more than 80 by 2023.[3][4]
Operations
[edit]EuroGeneral has are two main divisions, retail and wholesale. The business employs over 500 employees.[4] The retail shops are not known to use the franchise model - they are said to be all privately owned by EuroGeneral.[according to whom?]
EuroGeneral's wholesale division also supplies other retailers - over 400 other retail outlets within Ireland and mainland Europe. EuroGeneral claims to be Ireland's leading online wholesaler for discount and convenience shops.[5][better source needed]
References
[edit]- ^ "Euro General Retail Ltd | Irish Legal & Business Services Company & Director Check". www.solocheck.ie. Retrieved 2017-06-06.
- ^ Mulcahy, Orna (30 October 1993). "Grafton Street: Putting on the glitz". The Irish Times. p. 1 (Weekend section).
- ^ "Lucan restaurant for auction". The Irish Times. 15 February 2012. p. 21.
- ^ a b Deegan, Gordon (13 April 2023). "Profit jumps by 25% at discount retailer EuroGiant". The Irish Times. p. 15.
- ^ "EuroGeneral Wholesale - Home". EuroGeneral Wholesale. Retrieved 25 September 2025.