SmartPOST
 | |
| Company type | Courier |
|---|---|
| Industry | Logistics |
| Founded | 2006 |
| Headquarters | Tallinn, Estonia |
| Owner | Posti Group |
| Website | [1] |
SmartPosti is a logistics company operating in the Baltic region. The company provides parcel delivery, pallet transportation, warehousing, and courier services for private customers and businesses. SmartPosti is part of Posti Group, a Nordic and international logistics provider with nearly four centuries of history.
Founded in 2008, SmartPosti currently operates more than 1000 parcel lockers and parcel points over Baltics.[1]
Unlike other similar systems (such as the Packstation solution in Germany), SmartPostI has placed its Delivery Point Solution indoors (e.g. in shopping malls), making them convenient to use even with bad weather,[2] thus protecting delivered electronics from cold and moisture.
Currently, SmartPosti is servicing roughly two hundred distant selling companies and online shops in Estonia, Latvia and Lithuania.[3][4]
In 2025, Posti Group, the parent company of logistics provider SmartPosti, renewed the organizational structure in eCommerce and Delivery Services business group (eCD) and Gediminas Mickus become Vice President for the Baltics and joined leadership team of Posti Group’s ecommerce and delivery business.
Controversy regarding advertising
[edit]In October 2009, Estonia's national postal company Eesti Post filed a complaint with the Estonian Consumer Union, claiming that Smartpost's television advertisements were damaging the reputation of Eesti Post and also "calling viewers up to violence against elderly people". SmartPosti responded that the claim was untrue and damaging reputation or calls for violence were not their intention.[5]
Sale to Itella Corporation
[edit]In July 2010, the Estonian Development Fund (majority shareholder in Smartpost) sold its share to the Finnish postal service and logistics company Itella. Raivo Vare, Head of the Estonian Development Fund commented on the sale, saying: "Risk investment is a field where there are few success stories, but Smartpost is definitely one of them. Sale of Smartpost is even better than it looks."[6] The Estonian Development Fund reportedly earned €1.3 million from the sale of Smartpost.[7]
Production and intellectual rights for the Delivery Point Solution remains in the hands of Cleveron, a separate entity from Smartpost.[8]
References
[edit]- ^ "Smartpost - About".
- ^ "SmartPOST to sell its self-service parcel lockers pack to Western Europe".
- ^ "Oolup: kahjum vastas ootustele".
- ^ "SmartPOST - Liitunud e-poed".
- ^ "Eesti Post: konkurent õhutab vägivalda!".
- ^ "Smartpost müüb pakiautomaatide võrgu Itellale".
- ^ "Vare: Smartposti müük oli ilus tehing".
- ^ "Cleveron's homepage".