Woolite
 | |
| Product type | |
|---|---|
| Owner | Reckitt Benckiser |
| Country | United States |
| Previous owners | Boyle-Midway, American Home Products/Wyeth |
| Tagline | Clothes look new for longer |
| Website | https://www.woolite.us/ |
Woolite is an American brand of laundry detergent and cleaning products owned by the English-Dutch company Reckitt Benckiser. The company acquired the Woolite brand when it bought Boyle-Midway from American Home Products / Wyeth in 1990. The company manufactures laundry accessories, among other consumer goods.
Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell bought from Playtex in 2004.[1][2]
Products
[edit]- Woolite Everyday
- Woolite Gentle Cycle
- Woolite Darks
- Woolite Delicates[3]
- Woolite Baby[3]
- Woolite with EverCare
References
[edit]- ^ "COMPANY NEWS; PLAYTEX SELLS WOOLITE TO BISSELL FOR $62 MILLION (Published 2004)". September 28, 2004. Retrieved September 23, 2025.
- ^ "Bissell to buy Woolite Rug and Upholstery business from Playtex | FLOOR Trends & Installation". www.floortrendsmag.com. Retrieved September 23, 2025.
- ^ a b "Woolite Products: Laundry Detergent Products & Fabric Care". Woolite. Retrieved March 1, 2013.
External links
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