Draft:Flowjam
Submission declined on 8 December 2025 by Rambley (talk).
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Flowjam
[edit]Flowjam is a British video production studio that creates launch videos for software, SaaS, and artificial intelligence startups. The company provides end-to-end video services including scripting, storyboarding, animation, and voice-over, with a focus on short, high-impact videos designed for product launches and fundraising campaigns.[1]
History
[edit]Flowjam Ltd was incorporated on 12 July 2023 in the United Kingdom under company number 14997725, listed under the Standard Industrial Classification code 59112 (âVideo production activitiesâ).[2]
The company was founded by Adam Petty, a designer and entrepreneur based near Reading, England.[3] Flowjam originated after Petty created a product launch video for his own SaaS project, which drew attention from other founders seeking similar work. This led him to formalize Flowjam as a dedicated creative studio.[4]
Services
[edit]Flowjam produces animated and hybrid (live-action + motion design) videos, primarily targeting early-stage technology startups. Its offerings typically include:[1]
Scriptwriting â crafting a concise narrative around the clientâs product and target audience.
Storyboarding â visual planning of scenes prior to animation.
Animation and motion design â high-quality visual production using modern design tools.
Voice-over and music â professional narration and custom background sound.
Unlimited revisions â allowing clients to iterate freely during production.
Videos are generally produced in 15-second, 30-second, 45-second, and 60-second formats, depending on the use case (social ads, landing pages, or investor decks).[1]
The company advertises a turnaround time of one to three weeks, significantly faster than traditional agencies.[5]
Founder
[edit]Adam Petty (born 2005/2006) is a British designer, entrepreneur, and creative director. He serves as the sole director of Flowjam Ltd.[2]
Petty began his career as a UI and product designer before entering video production. In interviews, he has stated that Flowjamâs mission is âto make launch videos for moon-shot founders,â combining strategic storytelling with design-led production.[4]
A 2025 profile described Petty as a âdesigner-turned-founderâ whose agency helps AI startups communicate complex ideas quickly and visually.[6]
Positioning
[edit]Flowjam markets itself toward venture-backed and early-stage technology companies seeking âgo-to-marketâ (GTM) storytelling assets.[6] The studioâs videos are often used for:
Product launches
Investor outreach
Landing page content
Paid advertising
Industry commentary has placed Flowjam within a broader rise of âfounder-led creative agenciesâ that merge startup experience with creative execution.[6]
References
[edit]- ^ "Flowjam â Official Website". Flowjam. Retrieved 8 December 2025.
- ^ "FLOWJAM LTD â Company Registration (14997725)". Companies House. UK Government. Retrieved 8 December 2025.
- ^ "Adam Petty". LinkedIn. Retrieved 8 December 2025.
- ^ "About Flowjam". Flowjam. Retrieved 8 December 2025.
- ^ "Startup Video Agency with Fast Turnaround". Flowjam Blog. Retrieved 8 December 2025.
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