Draft:Ström Paris
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| Submission declined. The reviewer(s) who declined this submission will be listed in the page history. | |
| Formerly | O. Ström & Fils |
|---|---|
| Industry | Tailoring |
| Founded | 1848 |
| Founder | Olé Olsen Ström |
| Headquarters | Paris , France |
Ström Paris (originally O. Ström & Fils) was a Paris tailoring house active from the mid-19th to the early 20th century. The firm produced bespoke garments for men and women, with particular emphasis on clothing adapted to new sporting and travel practices during the early era of motoring and aviation.[1][2]
History
[edit]The firm was founded by Norwegian-born tailor Olé Olsen Ström, who settled in Paris by 1848. By the late 19th century, the business traded under the name O. Ström & Fils. Contemporary sources describe the house as tailleurs scandinaves, supplying clothing to clients in France and abroad.[1][2]
Period newspapers place Ström’s salons at 16 rue de la Chaussée-d’Antin and later rue Royale, both in central Paris.[3][4]
Ström presented work at major public exhibitions, including the Exposition Universelle (Paris, 1900) and the Louisiana Purchase Exposition (St. Louis, 1904), where it received distinctions for its garments.[5]
Activities and clientele
[edit]The firm developed alongside the rise of organized sporting societies in Europe. Period press noted Ström as a supplier to organizations including the Automobile Club de France, the Paris Yacht Club, and the Aéro-Club de France.[6]
Contemporary accounts associate Ström garments with early motorists including Alfred Velghe, Léon Théry, Camille Jenatzy, René de Knyff, and Joe Tracy, and with early aviators including Louis Blériot, Louis Bréguet, Paul Tissandier, Henri Farman, Count de Lambert, and Louis Capazza.[7]
A surviving commercial catalogue held by the City of Paris libraries describes clothing adapted for driving, aviation, hunting, and nautical pursuits, illustrating the firm’s orientation toward technical and sporting activity.[2]
Designs and innovation
[edit]Ström was referred to in contemporary coverage as a tailleur sportif, reflecting its association with purpose-designed garments for motorists and travellers.[8][9]
The firm registered several patents, including the couverture-pantalon (1899) and the parapluie du chauffeur (1901), intended to improve weather protection for motorists.[10] Additional patented garments included a lifejacket and a hygienic vest.
Ström outfits were reportedly used on exploratory expeditions, including the French Antarctic expedition led by Jean-Baptiste Charcot, and during journalist Gaston Stiegler’s 63-day around-the-world voyage, recorded in period press.[11][12]
Surviving examples
[edit]Garments labeled Maison Ström are held in museum and archival collections. The Metropolitan Museum of Art holds a silk men’s hat dated c. 1900 bearing a woven label including Ström’s Paris addresses.[13]
Period ephemera such as invoices for O. Ström & Fils record branding as "Tailleurs Scandinaves" and references to innovations in motoring attire.[14]
Family
[edit]Gustave Ström married the sister of automobile driver Alfred Velghe ("Levegh"), linking the family to early motorsport circles.
Legacy
[edit]Recent cultural-history scholarship on fashion and gender in interwar Paris mentions Ström among tailoring houses operating at the intersection of sportswear and eveningwear, reflecting shifts toward functional yet fashionable dress.[1]
References
[edit]- ^ a b c Holderbaum, Béatrice (2021). "« Le smoking de madame »: mode et genre dans la France des années 1920–1930". Revue d'histoire culturelle (in French) (3). doi:10.4000/rhc.755.
- ^ a b c "Ström : [catalogue commercial]". Bibliothèques spécialisées de la Ville de Paris (in French). 13 December 2024.
- ^ "Figaro : journal non politique". Le Figaro (in French). 3 October 1924.
- ^ "Une visite chez Ström". Le Temps (in French). 21 May 1914.
- ^ Bentayou (1900). Le Tailleur-coupeur de Paris : revue d'enseignement professionnel, no. 57 (in French). BNF Gallica.
- ^ "Course Paris-Madrid". L'Auto-vélo (in French). 1903.
- ^ Desgrange (1903). "L'Auto-vélo : automobilisme, cyclisme, yachting…" (in French).
- ^ "Annonces et chroniques". Le Figaro (in French). 16 May 1924.
- ^ "Chronique commerciale". Le Figaro (in French). 1925.
- ^ "Le parapluie du chauffeur". Le Souvenir Programme (in French). 1904.
- ^ Charley (1903). "Au pays des fourrures". Le Monde Sportif (in French): 7.
- ^ Jarrowst (1902). "De Paris à Saint-Pétersbourg en automobile". Le Français (in French).
- ^ "Hat". The Metropolitan Museum of Art.
- ^ "Ström & Fils – Facture du tailleur (1905)". Diktats (in French).
Category:Clothing companies of France Category:Defunct companies of France Category:Companies established in 1848 Category:History of fashion
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