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Foundation for Advancing Alcohol Responsibility

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Foundation for Advancing Alcohol Responsibility
NicknameResponsibility.org
Founded1991
TypeNon-profit
FocusEliminating drunk driving and underage drinking
HeadquartersWashington, DC
Location
  • 101 Constitution Avenue, NW
    Suite 375 East
    Washington, DC 20001
Area served
United States
Key people
Chris Swonger, President and CEO
Leslie Kimball, Executive Director
Websitewww.responsibility.org

Foundation for Advancing Alcohol Responsibility (Responsibility.org[1]), formerly known as the Century Council, is an American not-for-profit organization founded in 1991 and funded by a group of distillers that aims to fight to eliminate drunk driving and underage drinking and promotes responsible decision-making regarding alcohol use.

The Arlington, Virginia-based organization is an independent national advisory board with members in the realm of education, medicine, government, business, and other relevant disciplines who assist in the development of programs and policies. Funding companies include Bacardi, Brown-Forman, Campari Group, Constellation Brands, DIAGEO, Edrington, Hotaling & Co, Mast-Jägermeister US,[2] Moët Hennessy USA, Ole Smoky, LLC, Pernod Ricard, Suntory Global Spirits, and William Grant & Sons.[3][4][5]

Responsibility.org’s website includes a map that offers up-to-date state statistics and laws on the topics of underage drinking and drunk and impaired driving in the United States.[6][7] The website also includes tips for drinking and hosting responsibly, conversation starters for parents[8] and resources for policymakers that include policy recommendations, and different checklists, including a DUID checklist and another with practical suggestions on how to implement responsible alcohol laws that fit a community.[7][9][10][11]

Programs and campaigns

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The Foundation for Advancing Alcohol Responsibility (Responsibility.org) works with law enforcement, public officials, educators, parents and students to create programs aimed at reducing the incidents of drunk driving and underage drinking:

  • Alcohol 101+. is an interactive online program which aims to help students make safe and responsible decisions about alcohol on college campuses.[12][13][14] The program aims to equip students with knowledge and understanding about the impacts of alcohol, to mitigate risks, and embrace healthy decision making.[14]
  • Ask, Listen, Learn: Kids and Alcohol Don't Mix. A free program targeted at kids ages 9-13 and their parents and educators, to give kids the skills and information needed to say “NO” to underage drinking and underage cannabis use.[15] The program provides free materials and resources, including lesson plans, that encourage parents and teachers to engage in ongoing dialogue about the dangers of underage drinking with kids using science-based research about how the developing brain works.[16]
  • B4UDrink Educator aims to educate adults about the influence of alcohol on an individual's blood alcohol content (BAC) level.
  • Cops in Shops is an alcohol law enforcement program in which undercover police officers work with participating alcoholic beverage retailers with the aim to deter youth under 21 from attempting to purchase alcohol or adults that purchase alcohol for minors.[17][18][19]
  • Computerized Assessment and Referral System (CARS). CARS was created by Responsibility.org and Harvard University’s Cambridge Health Alliance Division on Addiction.[20][21] CARS is designed to be used to screen and assess  impaired drivers for substance abuse and mental health disorders. The goal is to help inform judges of an offender's treatment needs and hopefully reduce recidivism.[22] The system is made available for use by judicial systems.[22]
  • Girl Talk: Choices and Consequences of Underage Drinking attempts to encourage mothers and daughters to communicate about the dangers of underage drinking and the specific risks facing teenage girls.[23][24]
  • National Hardcore Drunk Driving Project provides a comprehensive resource for state legislators, local policy makers, highway safety officials, law enforcement officers, judges, prosecutors, community advocates, and treatment professionals to effectively deal with hardcore drunk drivers.
  • We Don't Serve Teens (developed with The Federal Trade Commission) is a public awareness campaign designed to prevent underage drinking by informing adults that providing underage drinkers with alcohol is unsafe, illegal and irresponsible.[25]

In 2008–2009, FAAR sponsored the National Student Advertising Competition held by the American Advertising Federation. Over 140 college teams from across the country competed to create a campaign aimed at reducing binge drinking among college students. The winning campaign was from Syracuse University.[26]

Responsibility.org launched Think Responsibly, a campaign directed to millennial adults of legal purchase age who choose to drink, in partnership with Wine & Spirits Wholesalers of America (WSWA) and the Distilled Spirits Council of the United States (DISCUS) at the wholesalers' 76th annual convention in Orlando in 2019.[27][28]

As part of the campaign, Think Responsibly ads asked visitors to take a quiz on responsible drinking. The quiz and online messages were measured by a Facebook Brand Lift Survey to determine how well the campaign increases a millennial's intention to drink responsibly.[27][28]

Visuals with strong "calls to action" reached 4.8 million urban millennials on Facebook and Instagram. The brand lift study revealed the ads raised interest in and consideration of Think Responsibly, garnering a 1.3 point lift in ad recall of Responsibility.org among those who saw to the campaign.

Speakers

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Every year the Foundation for Advancing Alcohol Responsibility sponsors TED Talks at high schools and at universities to warn people how dangerous drunk driving is. Most of these speakers have been featured on Rescue 911 and a clip of their episode is presented before each speaker takes the stage. Speakers include:

  • Brandon Silveria and his father Tony from DUI Teen Driver
  • Jody Woods from Sobering Save
  • Paul Prater and Patricia Johnson from Repentant Drunk Driver
  • and Trent Winston and his mother Donna from Ex-RN Son Save

Name change

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On April 2, 2014, The Century Council changed its name to the Foundation for Advancing Alcohol Responsibility, or Responsibility.org.[29]

See also

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References

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  1. ^ "Attorney General Fox Recognized with the Foundation for Advancing Alcohol Responsibility's 2014 Leadership Award". Montana Department of Justice. 2014-11-20. Retrieved 2019-11-08.
  2. ^ "Attorney General Hunter Joins Olympic Gold Medalist Summer Sanders, Responsibility.org to Discourage Underage Drinking". Oklahoma Welcome. April 7, 2018. Retrieved December 2, 2019.
  3. ^ DeVito, Sophia (2020-11-02). "Ole Smoky Distillery Becomes a Member of Responsibility.org". Chilled Magazine. Retrieved 2025-12-02.
  4. ^ Mason, Jessica (2022-05-16). "Constellation Brands joins Responsibility.org". The Drinks Business. Retrieved 2025-12-02.
  5. ^ "North Idaho receives funding to combat multi-substance impaired driving". Idaho Transportation Department. 2024-06-06. Retrieved 2025-12-02.
  6. ^ "What is Blood Alcohol Concentration? | The Gordie Center". gordie.studenthealth.virginia.edu. Retrieved 2025-11-20.
  7. ^ a b "Resource Library". Responsibility.org - Promoting Responsible Alcohol Decisions. Retrieved 2025-11-20.
  8. ^ "State officials encourage residents to reflect on their drinking habits during "Alcohol Awareness Month"". Scioto Valley Guardian. 2024-04-03. Retrieved 2025-11-20.
  9. ^ "Tips for Hosting Responsibly". Responsibility.org - Promoting Responsible Alcohol Decisions. Retrieved 2025-11-20.
  10. ^ "Drug-Impaired Driving | Governors Highway Safety Association". www.ghsa.org. Retrieved 2025-11-20.
  11. ^ Nurin, Tara. "Distillers Up Their Emotional Investment In Fighting Alcohol Abuse And Impaired Driving". Forbes. Retrieved 2025-11-20.
  12. ^ "Our Initiatives | Advancing Women in Medicine | AMWA". American Medical Women's Association. Retrieved 2025-11-25.
  13. ^ "DISCUS Annual Economic Briefing: U.S. Spirits Revenues Maintain Market Share Lead of Total Beverage Alcohol Market in 2023". Distilled Spirits Council of the United States. Retrieved 2025-11-25.
  14. ^ a b Administrator (2024-08-20). "Industry Education Efforts Continue". Ohio Tavern News. Retrieved 2025-11-25.
  15. ^ "Ask, Listen, Learn". International Alliance for Responsible Drinking. Retrieved 2025-11-25.
  16. ^ Neal, Derek (2025-04-01). "Resources for Promoting Responsible Choices". AMLE. Retrieved 2025-11-25.
  17. ^ "Officials focus on underage drinking", Asbury Park Press, 6/25/08
  18. ^ 'Cops in Shops' targets underage shore drinkers, Courier-Post, 6/25/08
  19. ^ "Cops target booze-buying for kids", New Jersey Record, 6/24/08
  20. ^ "Responsibility.org Celebrates 30 Years of Reducing Unsafe Alcohol Behavior". daily.sevenfifty.com. 22 April 2021. Retrieved 2025-12-02.
  21. ^ "Breaking the Cycle of Impaired Driving Recidivism" (PDF). NTLC. July 2025.
  22. ^ a b Potter, William Taylor. "See how mental health, substance screenings can impact DWI stops in parts of Acadiana". The Daily Advertiser. Retrieved 2025-12-02.
  23. ^ "The Atlantic Coast Conference. Mia Hamm Elected to Soccer Hall of Fame". Archived from the original on 2012-02-23. Retrieved 2008-06-24.
  24. ^ New Survey Reveals Alarming Data on Moms, Daughters and Underage Drinking, Society for Women's Health Research, Women's Health Research
  25. ^ "Nixon, FTC and The Century Council team up for national "We Don't Serve Teens" Week". Archived from the original on 2008-11-21. Retrieved 2008-06-24.
  26. ^ "Syracuse University is the winner of the 2009 National Student Advertising Competition". Archived from the original on 2009-10-24. Retrieved 2009-06-23.
  27. ^ a b "Responsibility.org partners with WSWA to launch Think Responsibly campaign – Distilled Spirits Council of the United States". www.distilledspirits.org. Retrieved 2019-11-13.
  28. ^ a b "Beverage Journal" (PDF). May 2019. Archived from the original (PDF) on 2019-11-13. Retrieved 2019-11-13.
  29. ^ "US: Century Council becomes FARR in bid to tackle alcohol-related issues". Archived from the original on 2014-04-19. Retrieved 2014-04-18.
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