Hamoud Boualem
 Logo of Hamoud Boualem. | |
| Industry | Beverages |
|---|---|
| Founded | 1878 |
| Founder | Boualem Hamoud |
| Headquarters | Algeria |
| Brands | Selecto, Slim, Dhaya, Alma, Gazouz blanche, Cola |
| Total assets | 900 |
| Subsidiaries | Lion in Boufarik
Dhaya in Sidi Bel Abbès Alma in Ouzellaguen |
| Website | https://www.hamoud-boualem.com |
 | This article needs additional citations for verification. (July 2018) |
Hamoud Boualem (Arabic: حمود بوعلام) is an Algerian soft drink manufacturing company. It produces fizzy drinks popular in Algeria and exports to France, the United Kingdom, and Canada. Its products include sodas such as "Selecto", "Hamoud", "Slim" (in various flavours), and various flavours of syrup. Its head offices are located at in central Algiers.
History
[edit]Hamoud was founded in 1878. Its first factory was in the Belcourt neighbourhood of Algiers, it is among the country's oldest companies.[1]
Youssef Hammoud, flavour distiller by profession, settled in the suburbs of Belcourt and created the lemonade La Royale, ancestor of the emblematic Hamoud la Blanche. La Royale, made from hand-selected lemon essence, won a gold medal, classified Hors concours, at the Paris World Fair in 1889. It later received several gold and silver medals. In 1907, they added Victoria, a brownish apple and caramel flavour. This drink, known today as SELECTO, is part of the Algerian identity heritage.[2]
In 1920, Boualem Hammoud, Youssef's grandson, registered the trademark and changed the name of the company from Hamoud & Sons to Hamoud Boualem & Cie. That year, the company moved to Hassiba Ben Bouali Street,[1] still the company's headquarters. Later, Hamoud Boualem launched a lemon drink under the Slim label with the slogan "Slim, le citron qui prime."[clarification needed] Today, the Slim brand has five flavours (lemon, orange, green apple, pineapple and bitter).
The Hamoud and Hafiz families merged, and the company became an LLC.[3] In 2003, Hamoud Boualem modernised its installations and launched the PET format which completes its range of returnable glass. The company is increasingly opening up to the export market. It inaugurated a new factory in Boufarik (wilaya of Blida) in order to increase its production capacity and meet increasing demand.[4]
The Can was launched in 2017.
In 2018, Hamoud Boualem launched Lim ON, its new range of drinks with carbonated fruit juices, available in three flavours: Citrus, Orange pulp and Mojito. In 2020, the PET was launched in 33cl and 1L capacity.
Products
[edit]Hamoud Boualem offers a diverse range of soft drinks that have become staples in Algerian households and beyond. Some of the company's most popular products include:
- Selecto: A cola drink that competes with international brands.[5]
- Hamoud:A lemon-lime soda.[6]
- Slim: Available in a variety of fruit flavours, Slim offers a lighter and sweeter alternative to traditional sodas.[7]
- Lim ON: Lim ON is a range of carbonated fruit juice beverages offering a mix of sweetness and refreshment.
- Hamoud Cola: A Cola Which has a Selecto looking flavour, it is the most recent drink produced by Hamoud Boualem.
Cultural Impact
[edit]Hamoud Boualem is synonymous with Algerian culture and is often associated with nostalgia and tradition.[8]
References
[edit]- ^ a b "Hamoud Boualem: Algerian soft drink company that kept Coca-Cola and PepsiCo at bay". 28 February 2024. Retrieved 11 June 2024.
- ^ Mansari, Kamel (3 April 2024). "Exposition « D'Art el Gazouz » : L'héritage de Hamoud Boualem revisité". Le Jeune Indépendant (in French). Retrieved 13 July 2024.
- ^ "Algérie : l'incroyable saga de Hamoud Boualem, fabricant du Selecto - Jeune Afrique.com". JeuneAfrique.com (in French). Retrieved 13 July 2024.
- ^ "HAMOUD BOUALEM". Pages Maghreb (in French). Retrieved 13 July 2024.
- ^ "Selecto, un goût unique et inimitable". Hamoud Boualem (in French). Archived from the original on 13 July 2024. Retrieved 13 July 2024.
- ^ "Hamoud La Blanche, la boisson citronnée incontournable". Hamoud Boualem (in French). Retrieved 13 July 2024.[permanent dead link]
- ^ "Slim". Hamoud Boualem. Retrieved 13 July 2024.
- ^ Mediapart, La rédaction de (13 July 2024). "Sodas du peuple". Mediapart (in French). Retrieved 13 July 2024.
External links
[edit] | This Algerian corporation or company article is a stub. You can help Wikipedia by expanding it. |