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Pink Programming

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Pink Programming
Formation2015; 10 years ago (2015)
Founder
Founded atFyledalen [sv]
TypeNonprofit organization for gender equality within the IT industry
HeadquartersMalmö[4]
Location
  • Sweden
Frida Stjernholm[1]
Andrea Arvidsson[2][3]
Staff3[1][4]
Volunteers100[4] (2025)
Websitehttps://pinkprogramming.se

Pink Programming is a Swedish non-profit organization that promotes gender equality within the tech industry, with the stated goal of attracting more women and non-binary people into IT professions by hosting women-only IT events.[1][5][6]

Pink Programming was founded in 2015 by Vanja Tufvesson, Tone Pedersen and Vibece Tengroth[7] as a summer camp in Fyledalen [sv] titled "Pink Programming Weekend".[8] After its success,[9] the concept was then expanded to Sunday events for programming in Malmö.[10] Sigma became their first corporate sponsor in 2016[11], with Volvo Trucks also joining later that same year[12]. They hosted a second camp in Äspö [sv] in 2016.[13] By 2017, the organization had expanded to also hold events in Stockholm and Gothenburg, had plans to expand to Oslo,[14][15] and were used events getting rapidly booked to capacity.[16][17] By 2018, they were arranging over 25 workshops per year.[18] By 2019, their events had attracted over 4,000 accumulated participants,[19][20] and began work towards DE&I courses for companies.[21] Tufvesson was awarded Female Founder of the Year by Dagens industri in 2019.[22] By 2025, their cumulative attendee count was over 10,000.[4]

Other corporate sponsors throughout the years include Axis Communications, Vattenfall, Unity, [21] and Massive Entertainment.[23] They also receieve charitable subsidies from Malmö Municipality, Region SkÄne, and the Swedish Gender Equality Agency.[4]

Pink Programming caters to participants of any skill level, and its volunteers are all employed or studying within IT.[24][25][26][27][28]

References

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  1. ^ a b c "About us". Retrieved 2025-10-24.
  2. ^ Hedberg, Mikaela (2020-09-02). "Hon ska driva arbetet för en mer jÀmstÀlld IT-bransch". Sydsvenskan (in Swedish). Retrieved 2025-10-23.
  3. ^ Andersson, Hasse (2019-01-23). "Pink jobbar för att fler kvinnor ska lÀra sig koda". P4 Göteborg (in Swedish). Sveriges Radio. Retrieved 2025-10-23.
  4. ^ a b c d e Olsson Jeffery, Miriam (5 November 2025). "Pink Programming-profilen: kvinnliga programmerare kÀnner sig ensamma". Sydsvenskan (in Swedish). Retrieved 5 November 2025.
  5. ^ Nilsson, Sandra; Regnell, Björn (2016-12-15). "Utan mĂ€n vĂ„gar kvinnor prova – lĂ€rdomar av genusseparerad programmeringsundervisning". LTHS Pedagogiska Inspirationskonferens (in Swedish). 9. Lund University. Retrieved 2025-10-23.
  6. ^ P4 Malmöhus (2019-01-10). "Hon jobbar för att fler kvinnor ska lÀra sig koda". P4 Malmöhus (in Swedish). Sveriges Radio. Retrieved 2025-10-23.{{cite news}}: CS1 maint: numeric names: authors list (link)
  7. ^ Ax Karlsén, Andrea (2015-12-10). "Kvinnliga kodare frÄn Lund fÄr stipendium". LundagÄrd (in Swedish). Retrieved 2025-10-23.
  8. ^ Ferngren, Caroline (2015-08-03). ""Fokus ska ligga vad man gör – inte vilket kön man har"". Ystads Allehanda [sv] (in Swedish). Retrieved 2025-10-23.
  9. ^ Isaksson, Malin (2017-11-12). "Pink Programming fÄr fler kvinnor att koda: "Fullbokades nÀstan direkt"". Dagens industri (in Swedish). Retrieved 2025-10-23.
  10. ^ Kalin, Kajsa-Stina (2015-09-02). "Pink Programming startar programmeringssöndag". Sydsvenskan (in Swedish). Retrieved 2025-10-23.
  11. ^ Hedlin, Emma (2016-02-26). "Sigma Group blir huvudsponsor till Pink Programming". Sydsvenskan (in Swedish). Retrieved 2025-10-23.
  12. ^ Norrlid, Fredrik (2016-10-14). "Volvo lastvagnar vill fÄ fler kvinnor att programmera". Dagens industri (in Swedish). Retrieved 2025-10-23.
  13. ^ Campbell, Lina (2016-07-20). "IT-lÀger för tjejer gör succé". Trelleborgs Allehanda (in Swedish). Retrieved 2025-10-23.
  14. ^ Boström, Towe (2017-08-17). "Efter svenska succĂ©n – nu gĂ„r Pink Programming pĂ„ export". Breakit [sv] (in Swedish). Retrieved 2025-10-23.
  15. ^ Bruer, Andrea (2017-09-07). "Stor etterspĂžrsel etter kvinner i IT: – Hvis du ikke kan koding, er du i ferd med Ă„ bli analfabet i vĂ„r samtid". Digi.no (in Norwegian). Retrieved 2025-10-23.
  16. ^ Wallenberg, Björn (2018-10-29). "Hon har lĂ€rt tusentals kvinnor att koda – Möt Vanja Tufvesson pĂ„ Startup Tour i Malmö". Dagens industri (in Swedish). Retrieved 2025-10-23.
  17. ^ Frithiof, Felicia; BondpÀ, Backa Elias (2017-04-02). "SÄ ska kvinnor lockas att bli programmerare". SVT Nyheter (in Swedish). Retrieved 2025-10-23.
  18. ^ Lindahl, Madeleine (2018-11-22). "Kreativt tĂ€nkande och nĂ€tverk ska locka kvinnor till IT-branschen". utbildning.se (in Swedish). Via TT [sv]. Retrieved 2025-10-23.
  19. ^ "Vanja Tufvesson: "Nu kommer den verkliga belöningen"". Dagens industri Digital (in Swedish). 2019-01-25. Retrieved 2025-10-23.
  20. ^ Björkman, Fredrik; Billing, Mimmi (2019-01-25). "Vanja Tufvesson: "Nu kommer den verkliga belöningen"". Startup Stories (Podcast) (in Swedish). DI Digital / Acast. Retrieved 2025-10-23.
  21. ^ a b Capuder, Albert (2019-12-09). "Pink programming ökar tempot för en jÀmstÀlld it-bransch". Dagens industri (in Swedish). Retrieved 2025-10-23.
  22. ^ Hultgren, Victor (2020-02-13). "Hon Ă€r Årets kvinnliga grundare 2019". Dagens industri (in Swedish). Retrieved 2025-10-23.
  23. ^ Ivarsson, Dan; El-Alawi, Hussein (2018-12-10). "Kvinnor lÀr sig knÀcka koden för att göra datorbranschen mer jÀmstÀlld". Sydsvenskan (in Swedish). Retrieved 2025-10-23.
  24. ^ Andreasson, Rebecka (2021-03-03). "Möt de tre finalisterna i Årets tech-tjej 2021". Source EMEA. Microsoft News. Retrieved 2025-10-23.
  25. ^ Kauranen, Malva (2021-03-08). "Ängelholmaren som arbetar för att göra teknikbranschen mer jĂ€mstĂ€lld". Helsingborgs Dagblad (in Swedish). Retrieved 2025-10-23.
  26. ^ "Matilda vill fÄ fler tjejer att programmera". LTH. Lund University. 2021-03-08. Retrieved 2025-10-23.
  27. ^ Jansson, Ulrika; Sand, Jimmy (2021-03-26). Genusperspektiv pĂ„ framtidens högteknologiska arbetsliv: En nordisk forskningsöversikt, inventering och analys av utbildningsval inom STEM (Science, Technology, Engineering and Mathematics) (in Swedish). Nordic Council of Ministers. p. 88. ISBN 9789289370011.
  28. ^ Marie, Meagan (2018-12-04). Women in Gaming: 100 Professionals of Play. DK Publishing. p. 348. ISBN 9780241395066.
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