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Red Bull Simply Cola

From Wikipedia, the free encyclopedia

Red Bull Simply Cola (branded as ORGANICS Simply Cola in its organic line) is a cola soft drink produced by Red Bull GmbH.[1] It is made from ingredients of 100% natural origin, including cane sugar, plant extracts (such as kola nut, coca leaf, cinnamon, and vanilla), lemon-juice concentrate, and caffeine derived from coffee beans. The drink is carbonated. According to Red Bull, its flavour is a balanced mixture of citrus, spice, and herbal notes.[1]

Ingredients and caffeine profile

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Red Bull Simply Cola
250 ml can as sold in Germany (old design)
TypeCola
ManufacturerRed Bull GmbH
OriginAustria
Introduced2008; 17 years ago (2008)
Websitewww.redbull.com/int-en/theorganics/organics-simply-cola

Red bull contains caffeine from coffee beans; At 45 milligrams per 355ml (12-ounce) can, the caffeine level is regulated by the FDA. It contains more than Coca-Cola (34 mg) or Pepsi-Cola (37.5 mg), but less than Diet Coke (47 mg) or Mountain Dew (54 mg). The cola contains significantly less caffeine than Red Bull's eponymous energy drink (80 mg per 250 ml).[2] It contains sugar and caramel colour and lacks the phosphoric acid and high-fructose corn syrup used in some other colas.[3]

Availability and promotions

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In 2008, the year of its release, Red Bull Simply Cola was available in Austria, Azerbaijan, the Czech Republic, Croatia, Egypt, Switzerland, the Netherlands, Spain, Poland, Germany, Bulgaria, Belgium, Ireland, Italy,[4] India, Thailand, Romania, Hungary, Russia, Slovakia, New Zealand, Mexico, the United Kingdom and the United States.[5]

Red Bull Simply Cola is packaged in 250 and 355 ml (8.8 and 12.5 imp fl oz) cans. The larger cans are sold both individually and in 4-packs.[6]

Red Bull Simply Cola was promoted by Red Bull GmbH's two Formula 1 teams, Red Bull Racing and Scuderia Toro Rosso, and was featured on the sides of their car's rear wings from 2008 to 2011. Simply Cola sponsorship returned to Toro Rosso in 2016[7] and remained with the team until they reformed as AlphaTauri in 2020. Simply Cola returned to Red Bull Racing in 2018[8], though the logo was then displayed on the inside of the rear wing's side, where it has remained as of 2025.

Red Bull Simply Cola sponsorship on Red Bull Racing's RB20 F1 car in 2024
Red Bull Simply Cola sponsorship on Scuderia Toro Rosso's STR14 F1 car in 2019

Red Bull discontinued distribution of Red Bull Simply Cola in the US in late July 2011 to focus on its core markets, Austria and Germany.

In 2019, Red Bull released its Organics line, which includes a new version of Red Bull Simply Cola.[9]

In June 2021, Red Bull Simply Cola made its debut in Turkey.[10]

Cocaine claim

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In May 2009, food regulators from Germany discovered trace amounts of cocaine from coca leaf extracts in Red Bull Simply Cola, Pepsi One, and Diet Coke. Red Bull GmbH responded by insisting that only de-cocainised coca leaf extracts are used in the production of Red Bull Cola.[11] The amounts in question were minute, around 0.13 micrograms of cocaine in a can of Red Bull Cola. Therefore, about 100,000 liters of the cola would need to be consumed for the cocaine to be harmful, according to Bernhard Hoffman, a food scientist for North Rhine-Westphalia who conducted the Red Bull study. Despite this, the drink was ordered off the shelves in the German states of Hesse, North Rhine-Westphalia, Thuringia and Rhineland-Palatinate.[12][13] After the German Institute for Risk Assessment declared the product safe in a study,[14] the drink was put back on sale from 24 August 2009 onwards.

After the news of the German ban, Taiwan confiscated 18,000 cans of Red Bull Energy Drink;[15] however, the country later acknowledged the mistake.[citation needed]

See also

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References

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  1. ^ a b "ORGANICS Simply Cola". The ORGANICS by Red Bull ®. Retrieved 24 November 2025.
  2. ^ "Bull Marketed". snopes.com. 30 March 2000. Retrieved 26 March 2010.
  3. ^ Red Bull GmbH. (14 April 2025). BIO Simply Cola 250 ml – Produkt-Information (Art. Nr. 073029). Fuschl am See, Austria. Retrieved from https://onlineshop.wedl.com/dta.php/vendfiles/wedl/prodspecs/de/073029.pdf
  4. ^ "Red Bull Media House Webhosting".
  5. ^ "Red Bull Energy Drink – USA – Red Bull Simply Cola Takes Flight – Signature at the MGM Grand". Archived from the original on 20 August 2008. Retrieved 19 June 2008.
  6. ^ Hein, Kenneth (25 March 2008). "Red Bull Adds Energy to the Cola Wars". Brandweek. Archived from the original on 12 June 2008.
  7. ^ Lopez, Rick (15 March 2016). "Sponsor Watch: The cars of 2016". RaceFans. Retrieved 25 November 2025.
  8. ^ Theo (15 April 2018). "Force India". The Livery Blog. Retrieved 25 November 2025.
  9. ^ Canada, Red Bull. "Red Bull Launches ORGANICS by Red Bull, its New Premium Range of Organic, Carbonated Drinks in Canada". www.newswire.ca. Retrieved 25 November 2025.
  10. ^ "ORGANICS by Red Bull, ferahlatan 5 farklı lezzetle raflarda". www.aa.com.tr. Retrieved 25 November 2025.
  11. ^ Chris Losh. "Red Bull calms Simply Cola cocaine claims". Just-drinks.com. Archived from the original on 13 May 2013. Retrieved 21 October 2012.
  12. ^ Launder, William (27 May 2009). "Red Bull Faces Scrutiny After Drug Test". The Wall Street Journal.
  13. ^ FRIEDMAN-RUDOVSKY, JEAN (2 June 2009). "Red Bull's New Cola: A Kick from Cocaine?". Time. Archived from the original on 24 May 2012.
  14. ^ "Internet Stellungnahme" (PDF). Retrieved 21 October 2012.
  15. ^ Nation, The (5 June 2009). "No cocaine in Thai Red Bull cola". Nationmultimedia.com. Archived from the original on 13 March 2013. Retrieved 21 October 2012.
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