đŸ‡źđŸ‡· Iran Proxy | https://www.wikipedia.org/wiki/Valuart
Jump to content

Valuart

Add links
From Wikipedia, the free encyclopedia

Valuart
Company typePrivate
IndustryArt technology
Founded2021
Headquarters
Lugano Paradiso, Ticino
,
Switzerland
Key people
Etan Genini (CEO); Vittorio GrigĂČlo (co‑founder); Michele Fiscalini (co‑founder)
Websitevaluart.com

Valuart is a Swiss art–technology company and gallery based in Lugano Paradiso, Switzerland.[1] The firm gained international attention in 2021 for producing and auctioning an NFT inspired by Banksy’s artwork Spike, and in 2022 for co‑producing MetaVanity, a metaverse museum project presented by Vanity Fair Italia during the Venice Biennale.[2][3] In 2023 the company introduced NoMa, an itinerant immersive room launched during Milan Design Week,[4] and collaborated with Switzerland for UNHCR on the Eternal Nexus activation at Art Basel, where the NoMa van was used as an immersive space.[5]

History

[edit]

Valuart was active by mid‑2021, when it announced its first NFT auction centered on a CGI re‑imagining of Banksy’s Spike. Media coverage identified Italian tenor Vittorio Grigolo as a co‑founder of the platform, with the company positioning itself at the intersection of art and non-fungible tokens (NFTs).[6][7]

The Spike NFT sold for 65 ETH (over US$150,000 at the time).[2][8]

Activities and projects

[edit]

Banksy’s Spike NFT (2021)

[edit]

Valuart produced a CGI “digital original” of Banksy’s Spike, accompanied by a performance from GrigĂČlo. The initiative drew international coverage and commentary from intellectual‑property lawyers about authorization and copyright boundaries around NFTs derived from existing artworks.[6][7][9]

Vanity Fair collaborations (2021–2022)

[edit]

In September 2021, Vanity Fair Italia minted its first NFT magazine cover, produced with Valuart; the work sold for US$25,000 for charity, according to art‑press reporting.[10] In April 2022, Vanity Fair Italia presented MetaVanity, described as the magazine’s first museum in the metaverse, developed in collaboration with Valuart and unveiled in Venice.[3] Subsequent design‑press coverage discussed NFT cover drops created with APENFT and Valuart.[11]

NoMa immersive room (2023)

[edit]

During Milan Design Week 2023, Valuart Studio presented NoMa, a mobile immersive room that hosted nightly digital‑art activations across multiple locations in the city.[4]

Collaboration with UNHCR at Art Basel (2023)

[edit]

In June 2023, Switzerland for UNHCR announced Eternal Nexus with artist Fabio Giampietro, noting a collaboration with Valuart and the use of the NoMa van as an immersive space during Art Basel in Basel.[5]

Directed by Achille Lauro / Hadem (2022–2023)

[edit]

Media outlets reported that the virtual museum Directed by Achille Lauro launched within Hadem (a Valuart‑developed environment) was created in collaboration with Valuart, with statements from CEO Etan Genini on the project’s aims.[12][13][14]

Skygolpe at Foundry, Dubai (2023–2024)

[edit]

In November 2023, Foundry (Downtown Dubai) hosted Skygolpe: Third Dimension, curated by Giuseppe Moscatello and produced by Valuart; the show ran until January 2024.[15][16]

AGH1 at Foundry (2024)

[edit]

In early 2024, the installation AGH1 by Kim Asendorf, Andreas Gysin and Leander Herzog, curated by Moscatello and supported by Valuart, was presented at Foundry, Dubai (16 February–24 March 2024).[17]

[edit]

Valuart operates a gallery space in Lugano Paradiso. Local press reported exhibitions including a 2023 display built around an unpublished work attributed to RenĂ© Magritte, presented within an “Untitled” series at Valuart Gallery in Lugano‑Paradiso.[18]

In November 2023 the gallery hosted Jesse Draxler: U&I 1.5, announced and reviewed by Italian art press as a solo exhibition in Lugano presented in collaboration with Valuart.[19][20] In 2025, *Corriere Art Collection* credited “Courtesy of Valuart Lugano” for Draxler’s cover artwork Roots for the la Lettura series.[21]

Key people

[edit]
  • Vittorio GrigĂČlo – co‑founder; opera singer and owner of the original Spike rock featured in Valuart’s first drop.[2][7]
  • Etan Genini – co‑founder and CEO (identified in arts‑press and project coverage).[14]
  • Michele Fiscalini – co‑founder

See also

[edit]

Notes

[edit]

References

[edit]
  1. ^ "Valuart Launches Auction of NFT Derived From Banksy's 'Spike'". Chainwire. 22 July 2021. Retrieved 18 October 2025.
  2. ^ a b c Blistein, Jon (4 August 2021). "NFT Based on Banksy's 'Spike,' Minted Without Artist's Involvement, Sells for Over $150,000". Rolling Stone Australia. Retrieved 23 September 2025.
  3. ^ a b "Vanity Fair Italy Presents New Metaverse Project: MetaVanity". WWD. 21 April 2022. Retrieved 23 September 2025.
  4. ^ a b Redazione Lifestyle (20 April 2023). "Fuorisalone 2023: in viaggio con NoMa". Vanity Fair Italia (in Italian). Retrieved 23 September 2025.
  5. ^ a b "Art Basel 2023: Launch of "Eternal Nexus", an exclusive NFT in support of people forced to flee". Switzerland for UNHCR. Retrieved 23 September 2025. We are pleased to announce our collaboration with Valuart and Italian artist Fabio Giampietro
 To celebrate the drop
 the NoMa van will transform into an immersive room.
  6. ^ a b Ghassemitari, Shawn (9 July 2021). "UPDATE: Banksy's "Spike" NFT Floats Through Space in Auction Teaser". Hypebeast. Retrieved 25 August 2025.
  7. ^ a b c Holmes, Helen (22 July 2021). "An NFT Version of a Banksy Artwork That's Up for Auction Could Prompt a Lawsuit". Observer. Retrieved 25 August 2025.
  8. ^ Skirka, Hayley (23 July 2021). "'Spike' by Banksy on auction as a non‑fungible token". The National. Retrieved 25 August 2025.
  9. ^ "NFT: Banksy's artwork up for auction, without his knowledge". Domus. 19 July 2021. Retrieved 25 August 2025.
  10. ^ "Vanity Fair makes cover in NFT: first time in publishing. Sold for $25,000". Finestre sull’Arte (English edition). 23 September 2021. Retrieved 25 August 2025.
  11. ^ Dean, Ian (14 June 2022). "Is Vanity Fair's new cover the strangest thing you'll see all year?". Creative Bloq. Retrieved 25 August 2025.
  12. ^ "Il nuovo progetto artistico di Achille Lauro nel metaverso e non solo, tra arte, moda e design. Teaser". ArteMagazine (in Italian). 3 October 2022. Retrieved 23 September 2025.
  13. ^ "Directed by Achille Lauro: presentato il nuovo museo virtuale del cantautore romano". ArtsLife (in Italian). 29 November 2023. Retrieved 23 September 2025.
  14. ^ a b "Achille Lauro presents his new project: a space dedicated to all forms of art, including in the metaverse". Finestre sull’Arte (EN). 3 October 2022. Retrieved 23 September 2025.
  15. ^ "Spotlight: Multimedia Artist Skygolpe Collapses the Boundaries Between Digital and Physical Art in a New Solo Show". Artnet News. 8 November 2023. Retrieved 23 September 2025.
  16. ^ "Skygolpe at Foundry". Art Viewer. 24 November 2023. Retrieved 23 September 2025.
  17. ^ "AGH1 at Foundry". Art Viewer. 16 March 2024. Retrieved 23 September 2025.
  18. ^ Mantovan, Jona (12 February 2023). "Ultimi giorni per il «Magritte segreto di Paradiso»". Corriere del Ticino (in Italian). Retrieved 25 August 2025.
  19. ^ "Da Los Angeles, Jesse Draxler approda a Lugano con la mostra U&I 1.5". ArtsLife (in Italian). 30 October 2023. Retrieved 23 September 2025.
  20. ^ Zara, Beatrice (4 November 2023). "Emozioni che portano alla comprensione. Le infinite vie in bianco e nero di Jesse Draxler". ArtsLife (in Italian). Retrieved 23 September 2025.
  21. ^ "la Lettura / #654 ROOTS by Jesse Draxler". Corriere Art Collection. Retrieved 23 September 2025. Gianluigi Colin Courtesy of Valuart Lugano
[edit]
Retrieved from "https://en.wikipedia.org/w/index.php?title=Valuart&oldid=1317916218"