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Vinted

From Wikipedia, the free encyclopedia
Vinted
Company typePrivate
IndustryE-commerce / Second-hand marketplace
Founded2008
FoundersMilda Mitkutė, Justas Janauskas
HeadquartersVilnius, Lithuania
Area served
Europe (26+ markets)
Key people
Thomas Plantenga (CEO)
ProductsSecond-hand fashion and other items
Revenue€813.4 million (2024; up 36% vs 2023)
€76.7 million (2024; up 330% vs 2023)
Number of employees
2,000+
WebsiteOfficial website

Vinted Group UAB is a Lithuanian technology company best known for its online marketplace Vinted. Vinted is the leading second-hand fashion marketplace in Europe and a go-to destination for all kinds of second-hand items.[1] According to the company, its mission is to make second-hand the first choice worldwide.[2]

The company operates as an ecosystem of businesses, including the Vinted Marketplace (its peer-to-peer resale platform), Vinted Go (logistics and shipping services), Vinted Pay (in-app payment solutions), and Vinted Ventures (an investment arm supporting the circular economy). Headquartered in Vilnius, Lithuania, it also has offices in Germany and the Netherlands and employs more than 2,000 people.

History

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Vinted was co-founded in 2008 by Milda Mitkutė and Justas Janauskas in Vilnius, Lithuania. The idea originated when Mitkutė was moving house and wanted a way to sell clothes she no longer needed. Janauskas helped her create a website where users could trade clothing items.[3] In 2016, Dutch entrepreneur Thomas Plantenga joined Vinted as a strategy consultant and later became Chief Executive Officer, leading the company through a period of international growth.[4]

In 2019, Vinted became Lithuania’s first technology unicorn after raising €128 million at a €1 billion valuation in a funding round led by Lightspeed Venture Partners.[5] In October 2020, it acquired United Wardrobe, a Dutch competitor,[6] and in November 2020 German Kleiderkreisel and Mamikreisel were officially merged into the Vinted platform.[7] In 2024 it acquired Trendsales, a Danish resale platform.[8]

According to Vogue Business, Vinted’s revenue grew 61% between 2022 and 2023 and the company posted a net profit of €17.8 million in 2023.[9] Usage of Vinted in the UK has grown from 1.2 million users in 2021, to 8 million in 2023.[10] In 2024, the group reported consolidated revenue of €813.4 million (up 36% from 2023) and a net profit of €76.7 million, up 330% from 2023.[11] As of 2024, Vinted was valued at approximately €5 billion, operating in more than 26 markets worldwide and announcing plans to launch in Ireland, Greece, Latvia, Slovenia, and Estonia in 2025.[12]

Products and operations

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Vinted primarily resells clothing but now supports multiple categories including homeware, kidswear, electronics, books, collectibles, and high-value fashion.[13]

Vinted has worked with public figures such as Paul Mescal and Alexa Chung on exclusive wardrobe sales and has also partnered directly with charities including Oxfam on initiatives which promote the social and environmental value of second-hand fashion, such as the *Style for Change* fashion show at London Fashion Week.[14][15]

In 2025, Vinted produced its first television format, the second-hand fashion competition series RE/Style, hosted by Emma Willis. The show features emerging fashion designers from across Europe creating runway-ready looks from second-hand garments and aired on Prime Video UK.[16]

In 2025, Vinted was reported as France’s top clothing retailer by sales volume.[17]

Criticism

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Vinted has faced scrutiny from European data protection authorities in France, Lithuania, and Poland following complaints regarding GDPR compliance and account blocking practices. In July 2024, the Lithuanian authority fined the company €2,375,276. The case was coordinated by a dedicated Vinted Working Group under the European Data Protection Board.[18]

In early 2024, Swedish police reported around 300 fraud cases linked to the platform, in which users’ bank accounts were targeted by scammers.[19]

In October 2024, Channel 4 in the United Kingdom aired a documentary examining safety and privacy concerns related to the platform, including the sexualisation of underage users’ images and risks associated with second-hand baby products lacking safety certification.[20]

In November 2025, BBC News reported that Vinted’s update to its sizing system in the United Kingdom led to widespread user criticism. Vinted said the update was intended to standardise sizing across international brands.[21]

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  1. ^ Briggs, Fiona (16 July 2025). "Evri and Vinted expand partnership as pre‑loved shopping boom delivers volume boost". Retail Times. Retrieved 6 November 2025.
  2. ^ "About Vinted". Vinted Group. Retrieved 6 November 2025.
  3. ^ "BBC Bitesize: Vinted Case Study". Retrieved 6 November 2025.
  4. ^ "Vinted: Lithuania's first tech unicorn". TechCrunch. 28 November 2019. Retrieved 6 November 2025.
  5. ^ "Vinted becomes Lithuania's first unicorn". Reuters. 28 November 2019. Retrieved 6 November 2025.
  6. ^ "Vinted acquires United Wardrobe". Tech.eu. 27 October 2020. Retrieved 6 November 2025.
  7. ^ https://omr.com/en/daily/vinted-bold-move
  8. ^ "Vinted acquires Trendsales". Vinted Group. 3 September 2024. Retrieved 6 November 2025.
  9. ^ Webb, Bella (20 March 2025). "How Vinted found another gear in the resale race". Vogue. Retrieved 6 November 2025.
  10. ^ "'Selling second-hand clothes online became my full-time job'". BBC News. 11 June 2023.
  11. ^ "Vinted delivers strong, profitable growth, while investing in Vinted Go and Vinted Pay". Vinted Group. 29 April 2025. Retrieved 6 November 2025.
  12. ^ "Vinted expansion into new European markets". Vogue. 20 March 2025. Retrieved 6 November 2025.
  13. ^ Webb, Bella (20 March 2025). "How Vinted found another gear in the resale race". Vogue. Retrieved 6 November 2025.
  14. ^ "Paul Mescal sells clothes on Vinted for charity". The Guardian. 10 December 2024. Retrieved 6 November 2025.
  15. ^ "Oxfam and Vinted partner for Style for Change show at London Fashion Week". FashionUnited. 21 August 2024. Retrieved 6 November 2025.
  16. ^ "Vinted launches RE/Style series on Prime Video". Stylist. 1 May 2025. Retrieved 6 November 2025.
  17. ^ "Vinted is the leading clothing retailer in France". Green Retail World. 13 May 2025. Retrieved 6 November 2025.
  18. ^ "Lithuanian Data Protection Authority fines Vinted". Lithuanian DPA. 1 July 2024. Retrieved 6 November 2025.
  19. ^ "Vinted users in Sweden targeted by fraud". The Local (Sweden). 15 March 2024. Retrieved 6 November 2025.
  20. ^ "Channel 4 documentary explores risks on Vinted". Channel 4. 10 October 2024. Retrieved 6 November 2025.
  21. ^ "Vinted users outraged by sizing changes". BBC News. 11 November 2025. Retrieved 11 November 2025.
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