Wikipedia:Articles for deletion/MediaPost

MediaPost

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Promotional, no significant coverage from reliable sources to verify the claims. Fails WP:GNG, no independent sources found. Pasados (talk) 19:08, 27 November 2025 (UTC)[reply]

Delete. You probably could've just CSD A7'd this one. Athanelar (talk) 19:39, 27 November 2025 (UTC)[reply]

@Athanelar: WP:GNG is a higher standard than WP:A7 and is met. The cited sources also indicate WP:SIGNIFICANCE, e.g. the company's conferences are well-attended (Turow 2014) and it is one of several important sources for marketing intelligence (DeGaris 2015). —Sangdeboeuf (talk) 16:37, 28 November 2025 (UTC)[reply]

Note: This discussion has been included in the deletion sorting lists for the following topics: Advertising, Companies, and New York. Spiderone^{(Talk to Spider)} 20:19, 27 November 2025 (UTC)[reply]
Note: This discussion has been included in the list of News media-related deletion discussions. WCQuidditch ☎ ✎ 20:41, 27 November 2025 (UTC)[reply]

Keep. Easily meets WP:GNG via coverage in several academic reference books, including at least one university-level textbook published by Routledge.^[1]^[2]^[3] One academic reference work mentions MediaPost alongside notable publications AdAge and Brandweek as an important source for marketing intelligence.^[4] Coverage is generally brief, but is more than a trivial mention as required per WP:SIGCOV. Just because the subject is part of the advertising industry doesn't mean the article itself is promotional. —Sangdeboeuf (talk) 05:40, 28 November 2025 (UTC)[reply]
Most of the sources are not sufficiently reliable or substantial, they just mentions few details about MediaPost as advertising. subject still does not meet the notability criteria for magazines, if you have more better sources, please include them. Pasados (talk) 16:02, 28 November 2025 (UTC)[reply]
Both Routledge and ABC-Clio are mainstream academic publishers, and Turow (2014) is a recognized expert on new media and marketing. All four sources meet WP:ORGCRIT in that they are reliable, secondary sources that are independent of and contain significant coverage of the topic. What is your evidence that they are not reliable? —Sangdeboeuf (talk) —Sangdeboeuf (talk) 16:21, 28 November 2025 (UTC)[reply]
Keep per Sangdeboeuf. ~~There is also a book with a chapter titled The Skills of Middle Managers in a Strategic Context of Corporate Social Responsibility: the MEDIAPOST Case-Study~~. Kelob2678 (talk) 00:20, 5 December 2025 (UTC)[reply]
I came across that chapter while adding to this article, and it's actually about the French advertising mail distributor Mediapost, not the American magazine publisher MediaPost. —Sangdeboeuf (talk) 07:35, 5 December 2025 (UTC)[reply]
You are correct. Then maybe this coverage of the trademark dispute with the Interactive Advertising Bureau is good enough for notability.
McCall, M. (2005). IAB accuses MediaPost of misusing mark. Tradeshow Week, 35(9), 1-1,26. Retrieved from https://www.proquest.com/trade-journals/iab-accuses-mediapost-misusing-mark/docview/236995702/se-2

IAB and MediaPost settle lawsuit over trademark use. (2005). Tradeshow Week, 35(18), 4. Retrieved from https://www.proquest.com/trade-journals/iab-mediapost-settle-lawsuit-over-trademark-use/docview/236989867/se-2
Kelob2678 (talk) 12:02, 5 December 2025 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Please add new comments below this notice. Thanks, TheInevitables (talk) 01:43, 5 December 2025 (UTC)[reply]

References

^ Turow, Joseph (2014). "The Magazine Industry". Media Today: Mass Communication in a Converging World (5th ed.). New York: Routledge. pp. 252, 254. doi:10.4324/9780203111581-24. ISBN 978-1-136-27897-6 – via Google Books. MediaPost, a trade publisher for marketing and media practitioners, uses this [digital-focused] model. Go to MediaPost.com, and you can subscribe to its monthly print magazines, OMMA magazine and MEDIA magazine. You can also read the magazines' articles for free online, and you can read a huge number of other articles that stay digital. The digital and the printed versions are all supported by advertising. The company also makes money by mounting well-attended conferences for digital media and digital marketing practitioners. MediaPost charges hefty entry fees for the conferences and also gets support from firms that want to advertise to the attendees. [...] Earlier we discussed MediaPost as a trade magazine publisher. If you go to Mediapost.com, you will see that the company also describes itself as 'an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.' Among those resources is a 'portfolio of daily and weekly email newsletters.' There are over 50 of them, and they provide news in the categories of online media (e.g., Online Media Daily), traditional media (MediaDailyNews), and marketing (Marketing Daily).
^ Burns, Kelli S. (2017). Social Media: A Reference Handbook (1st ed.). Santa Barbara, Calif.: ABC-Clio. pp. 345–346. ISBN 979-8-216-14629-2 – via Internet Archive. MediaPost is a publishing and content company that offers resources to media, marketing, and advertising professionals. Besides conferences and events, MediaPost also publishes Mediapost.com, described as the 'largest and most influential media, marketing and advertising site on the net.' MediaPost's content is divided into publications that users can read online or have regularly delivered to their e-mail. Social Media & Marketing Daily, Video Daily, and Mobile Marketing Daily are three MediaPost publications that cover the social media industry.
^ Oppenheim, Michael R.; Mulcahy, Wendy Diamond (2013). "Advertising and Media Planning Sources". Marketing Information: A Strategic Guide for Business and Finance Libraries (1st ed.). New York: Routledge. p. 168. doi:10.4324/9780203862469. ISBN 978-1-135-18558-9 – via Google Books. MediaPost (http://www.mediapost.com) is a subscription Web site that offers a directory of 60,000 media contacts covering radio, TV, cable, Internet, magazines, newspapers and agencies. As a 'portal' serving media buyers and planners, it offers other resources such as 'rate and data' services, research, ratings, productivity tools, and industry news.
^ DeGaris, Larry (2015). "A practical approach to sports marketing". Sports Marketing: A Practical Approach (1st ed.). London: Routledge. pp. 16–17. doi:10.4324/9780203097618. ISBN 978-1-136-22346-4 – via Google Books. A brief roster of important sources for marketing intelligence in sports marketing includes: [...] AdAge, Brandweek, MediaPost. Advertising, marketing, and media trade publications for insight into marketing in general.

[Turow_2014-1] Turow, Joseph (2014). "The Magazine Industry". Media Today: Mass Communication in a Converging World (5th ed.). New York: Routledge. pp. 252, 254. doi:10.4324/9780203111581-24. ISBN 978-1-136-27897-6 – via Google Books. MediaPost, a trade publisher for marketing and media practitioners, uses this [digital-focused] model. Go to MediaPost.com, and you can subscribe to its monthly print magazines, OMMA magazine and MEDIA magazine. You can also read the magazines' articles for free online, and you can read a huge number of other articles that stay digital. The digital and the printed versions are all supported by advertising. The company also makes money by mounting well-attended conferences for digital media and digital marketing practitioners. MediaPost charges hefty entry fees for the conferences and also gets support from firms that want to advertise to the attendees. [...] Earlier we discussed MediaPost as a trade magazine publisher. If you go to Mediapost.com, you will see that the company also describes itself as 'an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.' Among those resources is a 'portfolio of daily and weekly email newsletters.' There are over 50 of them, and they provide news in the categories of online media (e.g., Online Media Daily), traditional media (MediaDailyNews), and marketing (Marketing Daily).

[Burns_2017-2] Burns, Kelli S. (2017). Social Media: A Reference Handbook (1st ed.). Santa Barbara, Calif.: ABC-Clio. pp. 345–346. ISBN 979-8-216-14629-2 – via Internet Archive. MediaPost is a publishing and content company that offers resources to media, marketing, and advertising professionals. Besides conferences and events, MediaPost also publishes Mediapost.com, described as the 'largest and most influential media, marketing and advertising site on the net.' MediaPost's content is divided into publications that users can read online or have regularly delivered to their e-mail. Social Media & Marketing Daily, Video Daily, and Mobile Marketing Daily are three MediaPost publications that cover the social media industry.

[Oppenheim_2013-3] Oppenheim, Michael R.; Mulcahy, Wendy Diamond (2013). "Advertising and Media Planning Sources". Marketing Information: A Strategic Guide for Business and Finance Libraries (1st ed.). New York: Routledge. p. 168. doi:10.4324/9780203862469. ISBN 978-1-135-18558-9 – via Google Books. MediaPost (http://www.mediapost.com) is a subscription Web site that offers a directory of 60,000 media contacts covering radio, TV, cable, Internet, magazines, newspapers and agencies. As a 'portal' serving media buyers and planners, it offers other resources such as 'rate and data' services, research, ratings, productivity tools, and industry news.

[DeGaris_2015-4] DeGaris, Larry (2015). "A practical approach to sports marketing". Sports Marketing: A Practical Approach (1st ed.). London: Routledge. pp. 16–17. doi:10.4324/9780203097618. ISBN 978-1-136-22346-4 – via Google Books. A brief roster of important sources for marketing intelligence in sports marketing includes: [...] AdAge, Brandweek, MediaPost. Advertising, marketing, and media trade publications for insight into marketing in general.

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